If you’re an expert (or on your way to becoming one), I want to show you how to make a living from your expertise.
You, Inc., is a private mini-podcast series, I created to walk you through becoming yourself for a living.
Each episode is under 20 minutes, but packed with actionable tools and strategies from my years of coaching and implementation.
Because it's a podcast, you aren’t limited to sitting behind a computer to learn. It’s literally a masterclass that you can take with you, on the go.
After checkout, you get access to all of the episodes and can listen to it wherever you listen to your podcasts.
WHO IS IT FOR?
This podcast is for professionals and aspiring experts who want to monetize their knowledge beyond social media.
People are getting paid to be themselves for a living, and you can be one too.
Who am I?
There’s a lot of noise online these days, so you’re rightfully asking this question.
I am Tonya Rapley and I created an award-winning personal finance company called My Fab Finance in 2013. Becoming a financial expert changed my life. I’ve amassed a slew of accolades, including:
Gracing the cover of magazines
A recurring segment on the Today Show
Co-executive produced a TV show with Ashton Kutcher
Features in publications such as Forbes, Vogue, Essence, The Washington Post, USA Today, Consumer Reports
Generating over $2.5 Million in revenue as a paid subject matter expert
And so much more.
I’ve built a thriving career for the past eleven years, getting paid to be myself and leveraging my expertise through online shows, branded podcasts, live event hosting, and much more. I am able to show up as the mother I always dreamed of and have created a life I don’t need a vacation from.
The funny thing is that I used to be a camera-shy non-profit employee. Once I became confident in my area of expertise and created a plan to make a name for myself in my industry, it catapulted me to becoming an internationally recognized, award-winning subject matter expert and spokesperson.
I conquered my fears, put myself out there, and found my voice—and I want to help you do the same.
What do you get?
+ Your purchase includes access to the private podcast and all episodes (listen right in your podcast apps!)
+ Access to PDFs and worksheets designed to help you accomplish your goal of getting paid to be yourself.
PLUS! A private link that you can use to send me your questions directly and receive a response.
Exclusive PDFs and Guides
A Private Link to Text or Voice Note Your Specific Questions
In this series we cover
Episode 1
Identifying the best and most profitable niches for subject matter expertise, the difference between being an influencer and a subject matter expert, and why you want to be a subject matter expert instead of an influencer.
Episode 2
Creating your personal brand, determining the best social media platforms for you demonstrate your expertise, and simplifying your content creation process.
Episode 3
A detailed analysis of the different ways that you can monetize your expertise.
Episode 4
Setting your rates and different negotiation strategies to help you advocate for your worth with more comfort.
Episode 5
What you need and don’t need to market yourself effectively as a subject matter expert and secure national press mentions.
Episode 6
Creating a community around your expertise and maintaining relevancy despite changing trends.
Episode 7
The legal considerations you should take to protect yourself, handling negative feedback, and building your confidence as a subject matter expert.